Netflix Stock Price 2021 - Free Printable PDF 2025

If you had told me at the start of 2021 that Netflix stock would end the year as one of the worst performers on the S&P 500, I honestly would not have believed you. Like so many people, I had spent 2020 convinced that streaming was unstoppable, and Netflix seemed to be the undisputed king of that world. I watched its share price climb towards the dizzying heights of around $700 per share and thought about investing more money than I probably should have. Looking back now, I am rather glad I hesitated, because 2021 turned out to be a year of whiplash for anyone holding or watching NFLX.

The January Peak That Made Everyone Feel Invincible

A character standing alone in a barren void, symbolising the uncertainty Netflix investors felt in 2021

The year began on an absolutely euphoric note. Netflix reported blowout subscriber numbers in January 2021, adding over 8 million new subscribers in a single quarter, thanks largely to the continued pandemic-driven boom in home entertainment. Shares hit an all-time high of around $700 shortly afterwards, and the financial press was full of predictions that $1,000 was just around the corner. I remember chatting with friends who were all convinced the streaming era had permanently changed the market. There was a real sense that Netflix was untouchable, sitting comfortably at the summit like a character surveying their kingdom from on high.

The Slow Realisation That Growth Was Stalling

An illustrated portrait of a mischievous trickster character, representing the unpredictable twists of Netflix's stock performance in 2021

Then came the trickery that none of us saw coming. By the spring, subscriber growth had slowed dramatically compared with the previous year, and each quarterly report seemed to bring fresh disappointment. The first quarter added far fewer subscribers than analysts had expected, and by the second quarter the numbers were genuinely underwhelming. As vaccination rates climbed and lockdowns eased, people returned to cinemas, restaurants and holidays, and screen time suffered accordingly.

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